The pathway to understanding is easier for many people when diagrams, illustrations, photographs, or video footage are involved. Visual explanations can increase information retention, transmit information more quickly, and motivate viewers more effectively than other forms of information. In today’s fast-paced society, there is a lot of competition for people’s attention and time, but the Chesapeake Bay restoration effort depends on reaching people and impacting personal and collective behaviors. Art is an effective tool to communicate the science of Chesapeake Bay restoration to engage and motivate our community.

Speakers:

• Lauren Huey, Director of Environmental Communication, Green Fin Studio
• Will Parson, Multimedia Manager, Chesapeake Bay Program
• Annie Carew, Science Communicator, Integration & Application Network, University of Maryland Center for Environmental Science